Getting the parking experience right is the key to changing the way we park. So, how does parking looks like from the driver’s perspective?In this blog post, we break down the user journey. Read on.
Parking payment is but a small portion of the parking experience. And with this we are not saying it is not important. Being able to pay for parking flexibly and remotely delivers a simple value to drivers. Yet, we need to face the fact that the most recent innovations – both in terms of digitalisation of payment and cashless experience – have only marginally impacted the drivers’ perception on parking. In UK, for example, just about half of payments for parking are cashless.
As we want to sit close to the driver and make sure we understand all her pain points, we have recently looked more and more closely and her parking experience. We have talked to drivers and driving instructors, as well as tapped into our driving experience. And eventually, we have broken down the journey in four step. We believe that by getting these right we can finally change the way we park.
Find a parking spot
We put this first for a number of reasons. Most of all, because this is the need behind the journey. We must prioritise it above everything else if we want to get the parking experience right.
A driver needs a parking spot. The sooner she is able to identify one the sooner she can move on to what’s next. Finding a parking spot should be possible even before leaving her home or office, not only when she is already at her destination. And then, updated information on the availability of that parking spot, or parking area, should be given on the go.
Reserve the parking spot
While not always possible (yet), this is a huge value creator for the driver. Having a parking spot waiting for her would greatly improve the parking experience.
This is exactly what our Rent-a-Park is about. If you want to know more about it, you can also read this blog post. In Europe alone, it is estimated that there are 190 million unregulated parking spaces, that is four times more than the regulated ones (source: European Parking Association).
Access the parking spot
Once the driver has found and possibly reserved the parking space, she needs to go there and park her car. Accessing the parking spot includes different things:
- navigating to the parking spot,
- accessing the parking area through possible barriers or gates,
- leave the parking area whenever the parking is done.
Imagine if we would be able to have people find and reserve parking spots, and then they would waste the time they just got back queuing at a barrier, or waiting for somebody to come open the gate. That’s why a broad view is important when looking at how to improve the parking experience.
Paying for the parking spot
This is a no brainer. The driver will eventually have to pay for the parking spot. At this particular stage, it is important that the payment is done in a flexible way and with the method of payment that the driver prefers.
As we develop our solution to change the way we park, we are always happy to hear from drivers what they think about the parking experience. If you want to get in touch and share your, use the form below.